Planning Rewards for Fuelers

What motivates people to back projects? While supporters genuinely want to help bring your vision to life, they also expect value in return. Rewards give Fuelers a tangible way to participate in and benefit from your project's success.

Reward complexity varies significantly based on creator goals. Basic rewards typically feature the core product like book authors provide copies, while app developers might offer full access or subscription plans. Advanced rewards create intimate connections through exclusive memorabilia, personalized creations, or behind-the-scenes access that transforms Fuelers into active participants in the creative journey.

What to Offer?

As the creator, you possess unparalleled insight into your audience's preferences and motivations. Reflect on what would compel you personally to support a crowdfunding campaign, then channel that understanding into diverse reward offerings - spanning digital deliverables to exclusive collector's items. Incorporate opportunities for personalized creations and meaningful participation in your creative journey. Structure your campaign with a single or multiple reward levels and supplementary add-ons, enabling Fuelers to tailor their contribution experience to match their interests and budget.

What not to Offer?

• Health Claims - Items claiming to diagnose, cure, treat, or prevent medical conditions

• Gambling & Contests - Raffles, coupons, gambling activities, or prize competitions

• Consumables - Alcohol, drugs, tobacco, nicotine, or vaporizers

• Offensive Content - Hate speech, violence promotion, discrimination, or pornographic material

• Live/Modified Organisms - Live animals or genetically modified organisms as rewards

• Financial Services - Money processing, credit services, travel packages, or phone services

• Weapons & Replicas - Weapons, weapon accessories, or realistic weapon replicas

• Resale Items - Products not created or designed by the project team

• Political Fundraising - Campaign contributions or political cause funding

• Existing Products - Repackaging previously-created items without meaningful innovation

Contact us before launching if your project involves regulated or potentially dangerous elements not listed above.

Extend a Single Reward or an Array of Reward Choices

Fuelers contribute across diverse financial ranges from ₹10 to ₹10000 or more and every contribution matters equally to your success. Design meaningful rewards at all price points, ensuring even the smallest contributions receive genuine value. However, remember that you must fulfill every promised reward, so carefully evaluate production costs and delivery logistics for each tier. For first-time creators, we suggest capping your offerings at five reward tiers to maintain manageable complexity.

How to Price Rewards

Strive for equity. As potential fuelers consider funding your project, they evaluate if the rewards represent a worthwhile exchange for their contribution to your pitch. On PitchFuel, ₹50 - ₹100 contribution is common, so it's beneficial to provide a meaningful option at or near that amount.

The Bottom Line

Successful rewards are the bridge between your creative vision and your Fuelers' support. By offering meaningful value at every price point, keeping production realistic, and ensuring fair exchange for contributions, you create a win-win scenario that funds your project while delivering genuine satisfaction to your community. Remember: thoughtful reward planning isn't just about raising money - it's about building lasting relationships with the people who believe in your work.