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Guide to Set the Right Funding Goal for Your Campaign

Updated: Oct 10, 2025


Assessing Your Funding Requirements


Your funding goal must represent the actual financial requirements to bring your project to life, encompassing all production costs, raw materials, fulfillment logistics, platform fees, and operational expenses rather than simply an aspirational number you'd like to achieve. This comprehensive calculation ensures you can deliver on your promises to Fuelers while maintaining project viability from start to finish.


Smart Steps to Goal-Setting


Complete Cost Inventory


  • Create a detailed list covering all materials, resources, and project expenses

  • Include comprehensive shipping calculations for all reward

  • Conduct thorough market research on current pricing trends

  • Plan for potential cost fluctuations due to supplier changes

  • Factor in fulfillment partner alternatives and their pricing structures


Strategic Research & Estimation


  • Obtain multiple quotes for each major project component

  • Research industry-standard pricing for similar products or services

  • Develop backup supplier relationships to avoid cost surprises

  • Create contingency plans for material shortages or price increases

  • Document all research findings for future reference and updates



Platform & Processing Fee


  • PitchFuel Platform Fee: 5% of total funds raised on the campaign

  • Payment Processor Fee: 2 - 4 % per transaction

  • GST Levied by the Government is 18%

    Build these fees directly into your funding goal calculations

  • Factor in international transaction fees if applicable




 
 
 

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