Guide to Set the Right Funding Goal for Your Campaign
- Team Pitchfuel

- Sep 21, 2025
- 1 min read
Updated: Oct 10, 2025
Assessing Your Funding Requirements
Your funding goal must represent the actual financial requirements to bring your project to life, encompassing all production costs, raw materials, fulfillment logistics, platform fees, and operational expenses rather than simply an aspirational number you'd like to achieve. This comprehensive calculation ensures you can deliver on your promises to Fuelers while maintaining project viability from start to finish.
Smart Steps to Goal-Setting
Complete Cost Inventory
Create a detailed list covering all materials, resources, and project expenses
Include comprehensive shipping calculations for all reward
Conduct thorough market research on current pricing trends
Plan for potential cost fluctuations due to supplier changes
Factor in fulfillment partner alternatives and their pricing structures
Strategic Research & Estimation
Obtain multiple quotes for each major project component
Research industry-standard pricing for similar products or services
Develop backup supplier relationships to avoid cost surprises
Create contingency plans for material shortages or price increases
Document all research findings for future reference and updates
Platform & Processing Fee
PitchFuel Platform Fee: 5% of total funds raised on the campaign
Payment Processor Fee: 2 - 4 % per transaction
GST Levied by the Government is 18%
Build these fees directly into your funding goal calculations
Factor in international transaction fees if applicable

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